The Independent Television Authority is a public corporation responsible for the provision of television services. It owns and operates television stations but the programmes they transmit are provided by programme companies. Formally, these companies are contractors to the Authority: in practice, they are partners in the independent television enterprise. Under the Television Act, the Authority is responsible for shaping, guiding and extending independent television. Its policy is to go forward from the establishment of independent television in selected areas of dense population to the provision of a full national service.
Independent television is financed entirely from advertising income. It is drawing no income from the licence fees or from other public funds.
The Authority regulates the system under which the programme companies sell time for advertisements. It also has wide responsibilities under the Television Act for securing proper standards in the programmes: and it is particularly concerned with such matters as accuracy in news, impartiality in matters of controversy, balance in subject matter and the maintenance of good taste. In these, and in all other matters, it maintains close and continuous contact with the programme companies it has appointed.
Television House, Kingsway, London, W.C.2. HOLborn 7690.
Provides the main news bulletins for all I.T.A. areas.
Television House, Kinsway, London, W.2. Chancery 9129
This Association acts on behalf of all the programme companies on certain matters.
Television House, Kingsway, London, W.C.2. HOLborn 7888.
Provides programmes in London from Mondays to Fridays.
Brook House, Park Lane, London, W.1. Hyde Park 8331
Provides programmes during the whole week in the East Anglian Region when the Authority’s new transmitting station at Mendlesham opens in the Autumn of 1959.
These notes should help you to enjoy good reception of independent television programmes, but for detailed advice on your own installation your local dealer is in the best position to assist you.
Three things are involved in bringing a good picture into your home. The first is the set, which must be capable of receiving signals transmitted by the I.T.A. and which also must be properly tuned. The second is the feeder cable running from the set to the aerial: these cables vary in efficiency and the use of a good quality type can be an immense advantage. The third is the aerial which must be of the proper type and correctly fitted.
The majority of reception problems are attributable to the wrong selection or fitting of Band III aerials. As signals transmitted on the frequencies used by the I.T.A. are liable to be affected by hills, tall buildings and trees the aerial must be carefully selected and positioned so that the maximum signal is received: an alteration of a degree or two in its direction can sometimes make a considerable difference in the quality of reception.