Associated-Rediffusion Ltd.,

Television House, Kingsway, London, W.C.2. HOLborn 7888.

Provides programmes in London from Mondays to Fridays.

Author: Independent Television Authority

The ITA was established in 1954 to select the Independent Television programme contractors and broadcast their output to the UK and the Channel Islands. In 1972 it was given responsibility for radio and renamed the Independent Broadcasting Authority. It closed in 1990 when the commercial television and radio system in the UK was effectively privatised.