Independent Television for South Wales and the West of England, Ltd.,

187-193 Oxford Street, London, W.1.GERrard 6996.
6 Caroline Street, Cardiff.Cardiff 31152.

Provides programmes in South Wales and the West of England during the whole week.

Author: Independent Television Authority

The ITA was established in 1954 to select the Independent Television programme contractors and broadcast their output to the UK and the Channel Islands. In 1972 it was given responsibility for radio and renamed the Independent Broadcasting Authority. It closed in 1990 when the commercial television and radio system in the UK was effectively privatised.