Associated TeleVision Ltd.,

17 Gt. Cumberland Place, London, W.1.AMBassador 8040
Television House, Kingsway, London, W.C.2.CHAncery 4488
Herbert House, 71 Cornwall Street, Birmingham.Birmingham Central 5191

Provides programmes in London on Saturdays and Sundays, and in the Midlands from Mondays to Fridays.

Author: Independent Television Authority

The ITA was established in 1954 to select the Independent Television programme contractors and broadcast their output to the UK and the Channel Islands. In 1972 it was given responsibility for radio and renamed the Independent Broadcasting Authority. It closed in 1990 when the commercial television and radio system in the UK was effectively privatised.